外卖平台“国标”来了：平台不得强制商户促销，保障配送员休息权

Core Viewpoint - The National Standard for Food Delivery Platform Service Management has been released to address issues such as "ghost deliveries," irrational competition, and insufficient protection of delivery personnel's rights, aiming to enhance the governance of the food delivery industry [1][3]. Group 1: Platform Merchant Management - The standard emphasizes the importance of merchant management, requiring platforms to strengthen their responsibilities by implementing strict merchant entry audits and enhancing daily operational management [1][4]. - Platforms must ensure that only qualified merchants can operate, with a requirement for verification of business licenses and actual operating conditions [4]. Group 2: Pricing and Promotion Management - The standard aims to regulate platform pricing and promotional activities, mandating that platforms bear the costs of their own promotional campaigns rather than passing them onto merchants or delivery personnel [6]. - Platforms are prohibited from coercing merchants into participating in promotions and must provide at least seven days' notice for promotional activities [6]. Group 3: Delivery Personnel Rights Protection - The standard outlines measures to protect delivery personnel's rights, including optimizing scheduling algorithms to consider various factors affecting delivery times and ensuring fair compensation [7][8]. - It mandates that platforms and partner companies must not impose penalties on delivery personnel for delays caused by external factors, such as slow food preparation times [7]. Group 4: Dispute Resolution Mechanisms - The standard encourages platforms to establish comprehensive consumer rights protection systems and improve complaint mechanisms for consumers, merchants, and delivery personnel [2]. Group 5: Implementation and Monitoring - Major food delivery platforms are expected to issue self-declarations regarding their compliance with the new standards, enhancing the standards' influence and enforcement within the industry [3]. - The Beijing market regulatory authority plans to integrate the new standards into regular oversight practices, ensuring compliance and addressing any violations effectively [11].