如何更好开拓跨境电商市场？湖北这场培训会给出“实战攻略”

Core Insights - The training event aims to cultivate talent for the cross-border e-commerce sector in Hubei, addressing the shortage of practical operational skills that hinder companies from expanding into overseas markets [1][3] - The cross-border e-commerce industry is experiencing explosive growth, with a national talent gap exceeding one million annually [1][3] Group 1: Training Program Details - The training program focuses on practical, hands-on teaching methods, tailored to popular platforms like TikTok and OZON [3] - Eight industry experts provided immersive teaching through a combination of theory, case studies, and practical exercises, covering topics from market trends to operational techniques [3] - Participants engaged in real-world operational exercises, enhancing their ability to navigate platform rules and improve overseas market expansion skills [3] Group 2: Industry Support and Development - The Huahu International Airport has established 111 cargo routes, connecting trade with over 170 countries and regions, thus supporting cross-border e-commerce logistics [3] - Since the establishment of the China (Ezhou) Cross-Border E-Commerce Comprehensive Pilot Zone in April 2025, the industry park has attracted major sellers like TikTok and Amazon, achieving a trade volume of $310 million [3] - The Hubei Provincial Council for the Promotion of International Trade has organized 13 specialized training sessions this year, serving over 2,000 companies and nearly 4,000 participants [4] - Future initiatives include a cross-border e-commerce matchmaking event to further enhance the supply chain ecosystem [4]