【沪企行】第八期中小企业首席营销官高级研修班顺利结业

Core Insights - The eighth session of the Senior Marketing Officer Training Program for SMEs in Shanghai successfully concluded, organized by the Shanghai SME Development Service Center and hosted by the Shanghai Jiao Tong University National Strategic Research Institute [1][3] Group 1: Program Overview - The training program lasted for three months and included six days of intensive sessions, with nearly 200 participants primarily from "specialized, refined, distinctive, and innovative" enterprises, brand companies, and some state-owned and large platform enterprises [1][3][13] - A total of over 950 senior management talents have been trained through the program across its eight sessions [13] Group 2: Course Content and Structure - The curriculum was designed around three core modules: strategic transformation and innovation practice, marketing strategies and channel expansion, and brand building and digital operations [13] - The program included various activities such as team building, experience sharing, thematic discussions, enterprise diagnosis, resource matching, and company visits to enhance the professional skills and capabilities of the participants [13] Group 3: Future Aspirations - The director of the Shanghai SME Development Service Center expressed hopes for participants to maintain an open mindset, embrace change, and continuously learn new skills to build core competitiveness for their enterprises [3] - There is an emphasis on creating a value ecosystem among entrepreneurs, promoting collaboration for mutual benefits, and enhancing government-enterprise communication to achieve coordinated development [3]