生鲜传奇董事长王卫：我为什么再次“回到大店”

Core Insights - The article discusses the shift in consumer behavior towards "emotional consumption" and "experiential eating" amid economic downturns, emphasizing the need to reconstruct product logic in retail [2][30][66] Group 1: Retail Trends - The debate between large stores and small stores continues, influenced by economic cycles, with a current trend favoring smaller formats [2][4] - Wang Wei, chairman of Lecheng Supermarket and Fresh Legend, highlights the transformation of large stores into new entities that focus on emotional consumption within shopping centers [2][4] - The decline of hypermarkets and the rise of small formats have been observed, with small stores outperforming larger ones in consumer preference and profitability [9][11] Group 2: Consumer Behavior - The concept of "precious poverty" is emerging, where consumers seek affordable options while maintaining a sense of quality and brand association [27][28] - The shift in consumer spending patterns shows that high-end consumers are moving to discount stores, while middle-income groups are seeking value in supermarkets [25][27] - The article notes that consumers are increasingly looking for cheaper alternatives to previously expensive dining options, indicating a change in lifestyle without sacrificing quality [27][30] Group 3: Product Structure Changes - The product structure in retail must adapt to meet the demands of emotional consumption, moving away from traditional offerings to more experiential and immediate options [33][66] - The focus on ready-to-eat and snackable items is crucial, with a shift towards products that cater to on-the-go consumption rather than just filling meals [35][37] - There is a growing demand for innovative and trendy food items, particularly in the bakery and snack categories, which should prioritize novelty over classic offerings [37][40] Group 4: Future Opportunities - New growth areas identified include light meals, desserts, beverages, and alcoholic drinks, reflecting changing consumer preferences towards simpler and more enjoyable eating experiences [60][64] - The article emphasizes the importance of adapting to rapid changes in beverage trends, with consumers favoring affordable and healthier options [64][66] - Retailers are encouraged to embrace fresh and unique products while maintaining a balance between innovation and consumer familiarity [55][66]