Is Amazon (AMZN) a Buy, Sell, or Hold in 2026?
Amazon(US:AMZN) The Motley Fool·2025-12-04 17:51Amazon's stock lagged the market in 2025, but is that the whole story? Here's what massive AI investments mean for 2026 and beyond.Amazon (AMZN 1.80%) didn't exactly knock it out of the park in 2025. As I write this on Dec. 2, the e-commerce giant's stock has gained just 6.8% since the last round of fireworks and "Auld Lang Syne." Meanwhile, the S&P 500 (^GSPC +0.06%) index gained 16.1%, and the Nasdaq-100 portfolio raced ahead with a 21.6% jump.Can Amazon turn it around next year, or will 2026 be another d ...