REMAX Survey Reveals Strong Demand: 88% of Prospective Buyers Plan to Purchase a Home in 2026

Core Insights - Homeownership remains a strong priority for many Americans despite current housing market challenges, with 71% of respondents indicating that market conditions have delayed their plans but not deterred them from pursuing homeownership [1][3][4] Group 1: Market Conditions and Buyer Sentiment - 88% of buyers plan to purchase a home in 2026, yet 71% report that current market conditions have caused delays in their homebuying timeline [3][5] - Economic uncertainty and rising costs are significant factors influencing prospective buyers, with affordability being a critical concern [4][5] - More than three-quarters (78%) of buyers would be prompted to buy within the next six months if home prices were more affordable [5] Group 2: Buyer Preferences and Community Focus - Buyers are increasingly prioritizing neighborhood safety, social connection, and access to lifestyle-enhancing amenities, indicating a shift towards homes that support both lifestyle and financial goals [2][4] - 60% of respondents are willing to pay a premium for shared community amenities, with 76% of these buyers willing to pay 5% or more of the home's price for such features [5][9] - A strong sense of community is becoming a key factor in purchasing decisions, especially among younger generations like Gen Z and Millennials [6][9] Group 3: Geographic and Lifestyle Considerations - Over half (51%) of respondents are looking to buy a home in suburban areas, while 32% prefer urban locations [9] - Safety is a top concern for nearly 80% of prospective homebuyers, followed by the availability of affordable homes (69%) and the type of homes available (47%) [9] - Proximity to work, shopping, and schools are also important geographic considerations for buyers, with 58% indicating that proximity to work is crucial [9]