从三家小商品经营商看义乌市场跃迁（经济聚焦）

Core Viewpoint - The new global trade center in Yiwu, Zhejiang, represents a significant upgrade in the market infrastructure, evolving from a "roadside market" to a "world supermarket" over the past 40 years, enhancing the scale and capabilities of the market [1]. Group 1: Market Evolution - The sixth-generation market, the Global Trade Center, officially opened in October 2023, marking a new chapter in Yiwu's market development [1]. - Yiwu's market history began in the early 1980s with the opening of the first small commodity market, which had 705 stalls and offered over 2,200 types of goods [1]. - The transition from outdoor markets to modern, large-scale indoor markets has been a key development, with the fourth-generation market, the Huangyuan Market, opening in 1992 and featuring over 15,000 stalls [1]. Group 2: Business Adaptation - Business owners have adapted to the evolving market, with Zhang Chunhua's family transitioning from large plush toys to smaller items, reflecting changing consumer preferences [2]. - The new market environment allows for innovative business models, such as combining wholesale and retail, which appeals to younger consumers [2]. Group 3: Brand Development - Chen Jiajia, a telescope business owner, emphasizes the importance of building a self-owned brand to ensure long-term growth, moving away from low-margin OEM production [3][4]. - The introduction of self-branded products has led to significant growth, with exports increasing from 50% to 70% of total sales [4]. Group 4: Technological Integration - The new market has implemented comprehensive digital upgrades, including AI applications to enhance design, marketing, and international sales [5]. - Business owners like Huang Zixuan are utilizing AI technology to streamline operations, reduce material waste, and improve customer engagement through interactive design tools [6][7].