“村潮”来了！

Core Insights - The article highlights the rise of "village-themed" cultural and sports activities across rural China, which are contributing to the revitalization of these areas and attracting significant participation and tourism [3][15]. Group 1: Overview of "Village-themed" Activities - The Ministry of Agriculture and Rural Affairs reported that there are 24 types of "village-themed" activities, with over 2.2 million events expected to be held in rural areas in 2024 [3]. - Activities such as "village basketball" (村BA), "village coffee" (村咖), and "village fishing" (村钓) are gaining popularity, with the western regions hosting the most events, showing a 919.4% increase from 2021 to 2024 [7][15]. Group 2: Economic Impact - The "village-themed" activities are projected to generate economic benefits of 130.9 billion yuan in 2024, with cumulative benefits of 436.1 billion yuan during the 14th Five-Year Plan period [15]. - The "village super" (村超) events are effectively integrating sports, culture, and tourism, driving economic growth in rural areas [15]. Group 3: Case Studies - In Anji County, the "village coffee" concept has led to the establishment of 300 coffee shops, attracting 2.75 million visitors in the first half of the year, generating 750 million yuan in revenue [6]. - The "village basketball" events in Zhuji have seen participation from over 300 teams, with ticket sales for finals indicating high demand, and the events have become a significant community bonding activity [12][13]. Group 4: Community Engagement - The "village-themed" activities foster a sense of belonging among participants, as seen in the basketball events where local pride is emphasized [18]. - The integration of local resources and community involvement in these activities has created job opportunities and enhanced local economies [5][6].