浙江义乌新一代市场综合体全球数贸中心启用 从三家小商品经营商看义乌市场跃迁（经济聚焦）

Core Insights - The new global trade center in Yiwu, Zhejiang, known as the sixth-generation market, officially opened in October 2023, marking a significant evolution from the original street market established in the early 1980s [1] Group 1: Market Evolution - The Yiwu market has undergone several transformations since the first small commodity market opened in 1982, evolving from a street market to a modern commercial hub [1] - The first small commodity market had 705 stalls and offered over 2,200 types of goods, while the latest market features a much larger and more spacious environment [2] - The transition from the second-generation market to the third-generation market in 1986 saw the introduction of fixed stalls, enhancing the shopping experience [2][3] Group 2: Business Adaptation - Business owners have adapted to the changing market landscape, with new generations taking over and innovating their product offerings, such as the shift from large plush toys to smaller, trendy items [3] - The new market allows for larger store spaces, enabling businesses to engage in online marketing and social media, appealing to younger consumers [3] Group 3: Brand Development - Entrepreneurs like Chen Jiajia have recognized the importance of building their own brands rather than relying solely on OEM production, leading to a significant increase in brand recognition and sales [4][5] - Chen's brand, "Aiboru," has expanded its product range significantly, increasing from a single product to over 1,000 varieties, and has successfully penetrated international markets [5] Group 4: Technological Integration - The sixth-generation market has implemented advanced digital solutions, including AI applications that assist merchants in design, marketing, and international sales [6][7] - Merchants are utilizing AI technology to enhance operational efficiency, reduce costs, and improve customer engagement through personalized experiences [7][8]