专访德勤王拓轩：技术让公益更可持续

Core Viewpoint - The article emphasizes the transformation of corporate social responsibility into strategic social impact, advocating for a long-term, empowering approach rather than one-time donations [1][3]. Group 1: Sustainable Philanthropy - Social impact has evolved beyond short-term charitable actions to a complex concept encompassing economic vitality, environmental sustainability, and social welfare [2]. - Collaboration among government, enterprises, and non-profits is essential to address complex social issues and enhance the value of social impact [2]. - The integration of social impact into core business strategies is crucial for companies to navigate geopolitical challenges and build public trust [2][3]. Group 2: Management and Metrics - Deloitte China has embedded social impact within its management structure, with quarterly data reports on volunteer participation and service hours to promote engagement across departments [3]. - Deloitte commits 3% of its annual net profit to social impact initiatives, focusing on rural revitalization in China, and has impacted 9.27 million people through various projects [3]. Group 3: Technological Empowerment - The rise of AI presents opportunities to enhance social impact, such as providing customized educational resources and improving healthcare accessibility in remote areas [4]. - Deloitte's "Public Welfare Little Helper" automates the processing of donation data, achieving 100% accuracy and significantly reducing the workload for financial staff in non-profits [5]. - This technology has supported the efficient management of over 1 billion yuan in internet donations annually, enhancing transparency and credibility in charitable contributions [5].