B站公益累计筹款近3000万 113万人次捐赠“Z世代”成主力

Core Insights - Bilibili (B站) has successfully engaged 1.13 million participants in its charity initiatives, raising nearly 30 million yuan, with 90% of donors being under 30 years old, highlighting the "Z Generation" as a key force in charitable donations [1][2] - The platform has committed to rural education by planning the construction of 8 charity primary schools, benefiting 7,195 students and 351 teachers, and aims to enhance educational quality in remote areas [3][4] Group 1: Charity Participation - The "lightweight" charity participation model has attracted a large number of young users, with 90% of donations coming from individuals under 30 years old, showcasing the enthusiasm and responsibility of the "Z Generation" [2] - In the past year, 1,774 content creators (UP主) have actively joined charity efforts, generating over 200 million views on related content, fostering a collaborative charity atmosphere [2] - Documentaries and creative projects have effectively raised funds, with the documentary "闪闪的儿科医生2" raising nearly 140,000 yuan for critically ill children, and the project linked to the IP "时光代理人" raising over 120,000 yuan for anti-bullying initiatives [2] Group 2: Rural Education Initiatives - Since 2019, Bilibili has initiated a rural primary school construction plan, with the latest school planned in Yunnan, covering two provinces and significantly improving educational access for children in remote areas [3] - The charity schools integrate cultural and educational elements, with content creators providing specialized courses and engaging students in learning through creative methods [3] - The newest school will incorporate traditional Yi culture through wrestling, enhancing local cultural appreciation among students [3] Group 3: Innovative Charity Models - Bilibili has established the "快乐奖学金" (Happy Scholarship) to convert community engagement into funding for rural education, with 4.19 million joyful comments translating into financial support for educational projects [4] - The scholarship has funded 30 innovative educational projects and supported over 5,500 children in pursuing their interests, such as astronomy and music [4] - The company aims to continue leveraging its community's unique characteristics to promote a vibrant and impactful charity model [5]