国家市场监督管理总局：国家标准为外卖平台竞争划底线

Core Viewpoint - The new national standard for food delivery platforms aims to address irrational competition among platforms, which has led to negative externalities affecting merchants, service quality, and food safety. The standard seeks to regulate service management and improve overall service quality in the industry [1]. Group 1: Regulation of Competition - The standard prohibits platforms from forcing merchants to participate in promotions, ensuring that merchants retain their pricing autonomy and are not penalized for opting out of platform-led promotions [2][3]. - It distinguishes between platform-initiated promotions and merchant-initiated promotions, mandating that platforms bear the costs of their own promotions and clearly communicate this to consumers [2]. Group 2: Transparency in Fees - The standard simplifies the fee structure for merchants, categorizing fees into three main types: technology service fees, delivery service fees, and promotional service fees, ensuring merchants understand what they are being charged for [4]. - It emphasizes the need for platforms to disclose fee structures transparently and to provide detailed billing information to merchants, enhancing overall fee transparency [4]. Group 3: Food Safety and Merchant Management - The standard mandates platforms to enforce strict entry requirements for merchants, including the submission of specific documentation and visual evidence of their operations, to combat the issue of "ghost restaurants" [5][6]. - Platforms are required to implement a monitoring system for merchant compliance and to conduct regular checks on merchant operations to ensure food safety [6]. Group 4: Delivery Personnel Rights - The standard calls for the optimization of delivery algorithms to improve delivery efficiency and reduce pressure on delivery personnel, including specific guidelines for calculating delivery times [7]. - It advocates for fair compensation for delivery personnel, including additional pay for work during holidays and adverse conditions, and emphasizes the importance of respecting their right to rest [7][8].