“村字号”遍布全国 24类活动助力乡村全面振兴

Core Insights - The "village brand" cultural and sports activities are gaining popularity across China, with a total of 24 types of activities reported and over 2.2 million events expected in rural areas by 2024 [1][11] - The "village brand" activities are contributing to rural revitalization and economic growth, with significant increases in participation and economic benefits observed [11] Group 1: Overview of "Village Brand" Activities - The "village brand" activities include various forms such as "village basketball" and "village coffee," which are becoming popular cultural and sports events in rural areas [2][9] - The report indicates that the western regions of China host the most "village brand" events, with a staggering increase of 919.4% in the number of events from 2021 to 2024 [5] Group 2: Economic Impact - The "village brand" activities are projected to generate economic benefits of 130.9 billion yuan in 2024, with cumulative benefits of 436.1 billion yuan during the 14th Five-Year Plan period [11] - The "village brand" activities are not only enhancing local economies but also attracting significant tourist traffic, as seen in Anji County, which has over 300 coffee shops and attracts around 275 million visitors in the first half of the year [4][11] Group 3: Community Engagement and Social Cohesion - The "village brand" activities are fostering community spirit and social cohesion, as seen in basketball tournaments that unite villagers and enhance local identity [10][14] - The integration of local culture and community participation in these activities is creating a sense of belonging among residents [13][14]