卖车的理想，用AI眼镜试探“具身智能”

Core Viewpoint - Li Auto has launched its first AI glasses, Livis, priced from 1999 yuan, marking a significant exploration in the field of embodied intelligence [2][4]. Group 1: Product Features and Positioning - Livis is positioned as an important accessory for Li Auto, with Chairman Li Xiang stating it is "the best AI accessory" [2]. - Unlike other automakers focusing on humanoid robots, Li Auto has opted for AI glasses as its entry into the embodied intelligence sector [3]. - Livis emphasizes user experience with a weight of 36 grams, balanced design, and a battery life of 18.8 hours [8]. - The glasses do not feature optical displays or independent terminals, nor do they use Qualcomm chips, focusing instead on lightweight design and long battery life [7]. Group 2: Technological Integration and Functionality - Livis is equipped with a self-developed embedded operating system, Livis OS, and features enhanced interaction with vehicles [9]. - The glasses allow users to remotely unlock and control their vehicles, with future capabilities including summon and automatic parking [9]. - Li Auto defines Livis as a "wearable robot," indicating its role beyond just being an accessory for vehicles [10]. Group 3: Market Strategy and Competition - The company has modest expectations for the first generation of Livis, aiming for high conversion rates among its 1.4 million vehicle owners while also seeking to expand beyond this user base [11]. - Li Auto faces competition from traditional tech companies with broader user bases in the AI glasses market [12]. - The starting price of 1999 yuan positions Livis as a strategic product to capture market share in the AI glasses sector [13]. Group 4: Future Vision and Challenges - Li Xiang envisions the next decade focused on developing embodied intelligence, integrating it with existing machines to enhance their capabilities [14]. - The company sees AI glasses as a starting point in the embodied intelligence field, with aspirations to become a leading player in the next 3-5 years [16]. - Despite the potential for commercialization, challenges remain in technology, regulations, user acceptance, and market perception [17]. - Li Auto must balance its transition towards embodied intelligence with its core automotive business [18].