亚马逊全球开店发布“下一代跨境链” 中国卖家“上线即售全球”

Core Insights - Amazon Global Selling has launched its "Next Generation Global Selling" initiative, aiming to empower cross-border e-commerce businesses to sell directly from local warehouses to global customers, marking a new development phase for sellers [1][2] Group 1: Business Strategy - The "Next Generation Global Selling" initiative simplifies and enhances the efficiency of global cross-border export operations, allowing businesses to list products once on Amazon and ship from their local warehouses for global sales [2] - Amazon plans to establish its first smart hub warehouse in Shenzhen, China, set to open in March 2026, to support sellers in achieving global sales [2] Group 2: Market Performance - Since 2025, Chinese sellers have sold billions of items through Amazon's global sites, with sales growth exceeding 15% in mature markets like the US and Europe, and over 30% in emerging markets [1] - The number of Chinese sellers achieving sales milestones of $2 million, $5 million, and $8 million has increased by over 20%, while those surpassing $10 million have seen a nearly 30% growth [1] Group 3: Global Expansion - Amazon has opened over 20 international sites across the Americas, Europe, Asia, and Oceania to Chinese sellers, with new incentive programs launched in Mexico and Brazil offering up to 5% initial sales rewards [3] - Various international sites, including Canada, Australia, Saudi Arabia, UAE, and India, have introduced seller incentives and fee reduction plans to help cross-border e-commerce businesses lower costs and increase profits [3]