商业模式，到底藏着什么魔法？

Core Insights - The article emphasizes the importance of business models as a structural wisdom that facilitates the smooth flow of value among different participants, rather than merely a technique for making money [4][6][7] Business Model Fundamentals - Effective business models focus on creating incremental value rather than competing for existing resources, akin to improving oil extraction processes to yield more from the same input [4] - The principle of "total value creation" is highlighted, where the goal is to generate overall growth that benefits all parties involved, rather than taking from others [4] Value Creation Questions - To assess the viability of a business model, two key questions should be asked: "What unique value do I provide?" and "Why is this endeavor essential for me?" [6] - A clear understanding of these questions leads to the realization that profitability is a byproduct of value creation rather than a primary goal [6] Target Audience and Value Distribution - The article suggests a strategic approach to value distribution: allocate 5 units to consumers to enhance perceived value, 5 units to partners to expand the market, and retain 5 units for profit growth [5]