Core Insights - Zhou Hei Ya (01458) opened its first overseas store in Port Klang, Malaysia on December 5, 2025, marking a significant step in its international expansion strategy [1] - The store features a "front store and back kitchen, open display cooking" model, offering signature products such as marinated duck legs and octopus, while also retaining classic items like marinated duck necks and duck spine [1] - The company has introduced a new range of vegetarian dishes and small seafood items to cater to local tastes, while maintaining the classic flavors of Zhou Hei Ya [1] Company Strategy - This opening signifies a new phase in Zhou Hei Ya's expansion into the Southeast Asian market, indicating a strategic move towards international growth [1] - The company plans to implement a "store + channel" dual strategy for overseas operations, aiming for comprehensive channel coverage and steady market expansion [1] - The initiative is part of a broader effort to promote Chinese marinated food culture globally [1]
周黑鸭(01458)海外首店登陆马来西亚 开启出海新篇章