《中视金榜》重磅启动：重塑消费信任，赋能地方品牌

Core Viewpoint - The launch of the "Zhongshi Golden List" brand revitalization project by Zhongshi New Media aims to address the urgent need for rebuilding consumer trust and supporting the growth of small and medium-sized brands in the context of China's evolving consumption market [1][2]. Market Background - The Chinese consumption market is undergoing significant structural changes, characterized by a dual demand for consumption upgrades and trust reconstruction. Consumers are shifting from "functional satisfaction" to "quality pursuit," with safety, cultural connotation, and service experience becoming core decision-making factors [2]. - The challenges faced by small and regional brands include a lack of authoritative credit endorsement and limited communication channels, which hinder their growth and market recognition [2]. Strategic Significance - The "Zhongshi Golden List" aligns with national strategies promoting consumption, rural revitalization, and brand strengthening, transforming media influence into economic development momentum [3]. - The project aims to create a trusted bridge between quality products and consumers, providing a "consumer trust guide" based on rigorous evaluations and field research [3]. System Construction - The "Zhongshi Golden List" features a comprehensive, multi-layered, and precise ranking matrix that breaks away from traditional evaluation models, offering differentiated evaluation dimensions and empowerment plans tailored to various industries and consumption scenarios [4]. - Specific rankings include "Supermarket Innovation List," "Cultural Tourism New Scene List," and "Health and Wellness Exemplary List," focusing on the growing demand for quality and health in consumer services [4]. Empowerment Plans - Each ranking is accompanied by targeted empowerment plans, such as media endorsements for selected institutions and integration into themed travel routes for tourism projects, facilitating traffic conversion and actual sales [5]. Core Value - The project emphasizes a "evaluation-communication-empowerment" model, leveraging Zhongshi New Media's strengths in integrated media communication and resource integration [6]. - A diverse media product matrix will be created, including documentary series, immersive live broadcasts, and expert dialogue programs, to tell authentic brand stories [6]. Expert Think Tank - A multi-dimensional evaluation think tank will be established, comprising industry experts, scholars, and consumer representatives to ensure the professionalism and authority of the rankings [7]. - The think tank will develop a transparent and quantifiable evaluation system, conduct field visits, and provide brands with diagnostic reports to identify areas for improvement [7]. Brand Participation - As the first round of recruitment activities unfolds, small consumer brands from across the country are actively preparing to apply, indicating a strong interest in the platform's potential to elevate their products [8].