字节游戏再活跃：《境·界 刀鸣》全球公测8天轻松斩获5340万，休闲化SLG新游初现市场引波澜

Group 1 - ByteDance's gaming business has resumed incubation status after a significant strategic adjustment announced in March last year, with increased activity and news coverage in recent months [1] - The company plans to launch a new game distribution platform called "GameTop" overseas, likely focusing on casual games similar to Taptap, aimed at providing personalized content for users [1] - ByteDance's Douyin has intensified its advertising efforts for casual games, promoting the mini-game "Dream Sudoku," which has surpassed 5.5 million users [1] Group 2 - The new mobile game "Bleach: Soul Resonance" has generated over 534 million yuan in revenue within eight days of its global launch, excluding the domestic Android market [3][7] - The game has been in development since late 2021, with significant investment and a tumultuous development history, including team changes and project delays [9][11] - Upon its global release on November 21, the game achieved top rankings in the iOS free charts across 70 regions, including reaching the top position in 32 regions [14] Group 3 - The game has seen a total of approximately 4.15 million downloads within eight days, with the first week generating around 471 million yuan in revenue [20] - The revenue distribution shows that the iOS platform contributed 81.54% of total earnings, with the game achieving a revenue per download (RPD) of approximately 16.54 yuan on the App Store [21][20] - The marketing strategy has focused on core markets, with significant advertising investments made shortly before the game's launch [23] Group 4 - ByteDance is also exploring the casual SLG genre with the new game "ZombieWorks," which has been released in select regions and is currently undergoing testing [30][32] - The game differentiates itself by featuring a "zombie hero" protagonist, contrasting with typical zombie-themed games [34] - ByteDance's approach to game development has shifted towards a more measured pace, focusing on quality and long-term sustainability rather than rapid output [42][50]