西贝北京门店又开始排队！桌面沙漏消失，41道产品价格下调…顾客「有券才消费」？

Core Viewpoint - After experiencing a public relations crisis, Xibei is actively implementing measures to regain consumer trust and has seen some success in increasing foot traffic in its stores [3][13]. Group 1: Recovery Measures - Xibei has initiated various strategies such as price reductions, issuing vouchers, optimizing menu items, and establishing "sunshine kitchens" to restore consumer confidence [3][10][19]. - The company reported that foot traffic in November was roughly on par with the same period last year, indicating a recovery after a significant drop following the crisis [3][7]. - The implementation of a voucher system has garnered positive consumer feedback, with many returning to dine after receiving substantial vouchers [10][13]. Group 2: Operational Adjustments - Xibei has adjusted the prices of 41 menu items, with notable reductions such as the signature Mongolian beef dropping from 169 yuan to 139 yuan per pound [11]. - The average customer spending has decreased to approximately 75 yuan due to these price adjustments [11]. - The company is enhancing service quality by providing baby care napkins and free dental kits, as well as offering various bonuses to frontline staff [11][19]. Group 3: Long-term Strategy - Industry experts suggest that Xibei needs to refine its positioning and focus on sustainable operations to build long-term competitive advantages, moving away from reliance on short-term promotions [4][16]. - The brand's commitment to food safety and transparency through the "sunshine kitchen" initiative is crucial for rebuilding trust with consumers [19]. - Xibei's challenge lies in balancing profitability while ensuring customer retention, as reliance on discounts may lead to a dependency that could harm long-term growth [16][17].