新华社发文：“大字吸睛、小字免责”，这样的小把戏该退场了

Core Viewpoint - The article highlights the deceptive advertising practices of companies using large eye-catching text for promotions while hiding important disclaimers in small print, which undermines consumer trust and damages the overall market environment [2][5]. Group 1: Advertising Practices - Companies often employ the "big text attracts attention, small text exempts liability" strategy, summarized by the media as "three blows" [3]. - Examples include a smartphone brand claiming to be the "king of backlighting" while clarifying in small print that this is merely a design goal [4]. - A clothing brand boasts of being the "global sales leader" for three consecutive years, with small print indicating the data is based on an August 2023 survey, raising questions about the validity of such claims [4]. Group 2: Consumer Impact - Consumers are easily misled by the prominent claims, leading to skepticism about the quality and materials of products from companies that engage in such advertising tactics [5]. - The small print often goes unnoticed, allowing companies to use exaggerated claims while attempting to shield themselves from accountability [5]. - This practice can lead to disputes when consumers seek to assert their rights after feeling deceived, as companies may use the small print as a defense [5]. Group 3: Industry Implications - The prevalence of the "big text, small text" phenomenon is increasing across various sectors, from manufacturers to retailers, both online and offline [5]. - This trend can erode consumer trust, causing cautious spending behavior, while businesses relying on such tactics risk damaging their reputations [5]. - The article calls for a collaborative effort to address these deceptive practices, emphasizing the need for clear and truthful advertising to foster a trustworthy market environment [6].