SHEIN（希音）赋能跨境电商+产业带出海，巩固提升传统企业全球竞争力

Core Viewpoint - The recent "14th Five-Year Plan" emphasizes the support for the development of new business models like cross-border e-commerce and the enhancement of traditional industries, particularly textiles, to strengthen their global competitiveness and promote digital transformation in manufacturing [1] Group 1: Cross-Border E-Commerce Growth - In the first nine months of this year, driven by leading companies like SHEIN, Guangzhou's cross-border e-commerce import and export value reached 169.12 billion, contributing to a 12.5% growth in the city's foreign trade, with clothing exports surging by 18.8% year-on-year [1] - The 138th Canton Fair showcased over 310,000 overseas buyers and set multiple historical records, highlighting the global appeal of Chinese manufacturing and positioning cross-border e-commerce as a key driver of new productivity [1] Group 2: SHEIN's Supply Chain and Infrastructure Investment - SHEIN has accelerated its domestic supply chain network over the past three years, focusing on Guangzhou and surrounding cities, with a total investment exceeding 15 billion in building a comprehensive smart system covering R&D, production, warehousing, and logistics [3] - The Bay Area Supply Chain Project in Guangzhou, with a total investment of 10 billion, aims to create a modern supply chain center that will support SHEIN's global sales network and is expected to attract 100,000 industry talents upon completion [3][6] - The Bay Area Smart Industrial Park in Zhaoqing, operational since July, is designed to meet supply chain needs and stimulate local employment and growth in related sectors [3] Group 3: Digital and Green Transformation - SHEIN's model integrates cross-border e-commerce with local industrial clusters, leveraging over 10 billion in infrastructure investments to facilitate the digital and green transformation of small and medium-sized enterprises in domestic industrial belts [5] - The "small order quick response" flexible supply chain system introduced by SHEIN has reduced the average inventory rate from 30% to single digits, while also shortening payment cycles to enhance supplier focus on production [6] - SHEIN has implemented over 650 energy-saving measures by the end of 2024, significantly reducing resource consumption and providing comprehensive support for suppliers to achieve carbon reduction [6] Group 4: Talent Development and Employment - SHEIN established a training and certification base in Guangzhou to enhance the skill level of digital garment technology, addressing structural employment issues and fostering continuous innovation in the domestic fashion industry [6][8] - The company's successful practices in digitalization, intelligence, and sustainability have created millions of high-quality jobs and improved the export competitiveness of products from 400 cities across the country [8]