塔斯汀否认“大规模开关店”，今年前11月闭店67家，创始人曾为华莱士加盟商

Core Viewpoint - Tasting, a Chinese hamburger brand, is facing challenges amid rapid expansion, including a recent controversy over store openings and closures, as well as ongoing food safety issues that have raised consumer concerns [1][5][6]. Group 1: Store Operations - As of December 2, Tasting opened 968 new stores in the past 90 days but also closed 907 stores [1] - Tasting's official statement claims that the reported data from "Extreme Sea Brand Monitoring" is severely inaccurate, asserting that as of November 2025, the total number of operating stores is 11,124, with only 67 closures and 238 relocations from January to November 2025 [1] - The company reserves the right to pursue legal action against third-party platforms that publish false data [1] Group 2: Business Model and Financials - Tasting was founded in 2012, initially focusing on pizza, but shifted to hamburgers in 2019, aiming to create a Chinese hamburger brand [3] - The franchise fee for Tasting is 38,800 yuan, with total costs to open a store estimated at 452,300 yuan [4] - The average gross margin for a single product is between 65% and 70%, with online package activities estimated at 50% to 55%, and delivery platform margins at 45% to 50% [4] - Tasting received 120 million yuan in financing from Source Code Capital and Uncertain Investment in November 2021 [4] - By the third quarter of 2025, Tasting is expected to surpass 10,000 stores, becoming the second Chinese hamburger brand to enter the "10,000-store club" after Wallace [4] Group 3: Food Safety Issues - Tasting has faced multiple food safety scandals, including a significant incident during the 2022 "3.15" event where undercover investigations revealed serious food safety violations [4] - Despite previous admissions of management failures by Tasting's founder, food safety issues have continued to surface, with reports of undercooked products in 2023 [5][6] - The ongoing food safety problems highlight the need for improvements in Tasting's supply chain capabilities and store management [6]