刚刚宣布！今天起，不叫“饿了么”

Core Viewpoint - The official announcement from Taobao Flash Purchase indicates a complete rebranding of the "Ele.me" app to "Taobao Flash Purchase," aligning with Alibaba Group's "big consumption platform" strategy [1][5] Group 1 - The update aims to enhance service quality and integrate deeper into Alibaba's strategic framework, leveraging years of experience in service, fulfillment capabilities, product technology, user trust, and organizational resilience [5] - The transition from "Ele.me" to "Taobao Flash Purchase" will occur across various scenarios that previously involved the "Ele.me" brand, with updates expected to roll out soon [1]