Core Viewpoint - Dongfang Zhenxuan (01797) has entered the offline community supermarket sector, marking a significant expansion in its business model, with a notable increase in stock price by 4.51% to HKD 20.4 [1] Group 1: Business Expansion - The company plans to recruit store managers for its flagship store in Beijing's Zhongguancun, offering monthly salaries between HKD 15,000 to HKD 30,000 [1] - The new store will cover approximately 400 square meters and will focus on fresh produce, snacks, daily necessities, and ready-to-eat food and beverages, catering to the community's daily meal needs [1] Group 2: Digital and Supply Chain Advantages - The adoption of digital tools has improved demand forecasting and inventory management, enhancing supply chain standardization and reducing operational difficulties [1] - Dongfang Zhenxuan leverages its experience in live-streaming e-commerce, digital infrastructure, and direct sourcing to gain a competitive edge in the community market [1] Group 3: Product Development and Performance - The company has increased its investment in self-operated products and supply chain development, with self-operated products accounting for approximately 43.8% of the total GMV in FY2025, amounting to HKD 8.7 billion [1] - Dongfang Zhenxuan has launched a total of 732 self-operated products, expanding its product range from fresh food and snacks to a more diversified portfolio [1]
港股异动 | 东方甄选(01797)涨超4% 公司正式进军线下社区超市领域 自营产品有一定积累优势