“饿了么”更名上热搜，网友：重点是“补贴不要停”

Group 1 - The core announcement is that the "Ele.me" app will be rebranded to "Taobao Flash Purchase" as part of Alibaba Group's strategy to deepen its integration into the "big consumption platform" [1] - The rebranding will involve a complete upgrade of all scenarios previously associated with the "Ele.me" brand to the "Taobao Flash Purchase" identity [1] - The new version of the app has already been made available in app stores, indicating a swift implementation of the rebranding [3] Group 2 - The rebranding has sparked mixed reactions on social media, with some users humorously commenting on the change while others emphasize the importance of maintaining subsidies for consumers [3] - Some users expressed nostalgia for the original "Ele.me" name, noting its memorability and connection to the food delivery service [4] - There are speculations that the rebranding aims to diversify the platform's offerings beyond food delivery, potentially evolving into a broader service for errands and community purchases [5]