营销体系提质增效！华帝关键人事变动深耕高端厨电价值战

Core Insights - Vatti has appointed Han Wei as the Vice President to oversee marketing, indicating a strategic restructuring aimed at enhancing the marketing system [1][4] - The adjustment reflects Vatti's commitment to a "channel integration" strategy to deepen user value and compete effectively in the evolving kitchen appliance market [5][7] Market Trends - The kitchen appliance market is experiencing a "value war" driven by high-end products, rapidly penetrating into county-level markets [5][7] - Data from Suning shows a 135% surge in county-level home appliance orders from October 1 to 6, with sales of dishwashers, water purifiers, and dryers increasing by over 80% year-on-year [5][7] - Sales of embedded kitchen appliances in regions like the Yangtze River Delta and Pearl River Delta have risen by over 120% [5][7] Consumer Behavior - County consumers are shifting their focus from price to product design, smart features, health functions, and brand value, posing challenges for companies in channel coordination and experience delivery [5][7] - Traditional kitchen appliance sales face issues such as online-offline disconnects, leading to consumer experience gaps, particularly in the high-end market [7] Strategic Initiatives - The appointment of Han Wei aims to address these core pain points by integrating online and offline channels to ensure seamless delivery of high-end value at every consumer touchpoint [7] - This move is part of Vatti's broader strategy to achieve a revenue target of over 10 billion, focusing on enhancing profitability, capturing market share, and improving operational efficiency [7] - The "channel integration" and "sales and brand unity" strategy ultimately benefits consumers by simplifying decision-making processes and enhancing trust [7]