小鹅通助力Vikki实现“IP即壁垒”的理念坚守与高信任商业构建

Core Insights - The article highlights the importance of long-term entrepreneurship and the role of personal branding (IP) in creating business barriers, as discussed in the 554th episode of the "Old Bao Dialogues with Benchmark Clients" series featuring Vikki, a marketing expert and IP coach [2][3]. Group 1: Vikki's Career Transition - Vikki transitioned from a marketing role in a listed real estate company to entrepreneurship, driven by a desire for change and personal passion, despite having lucrative job offers [2]. - She initially ventured into the restaurant industry but later refocused on providing customer acquisition services for expert IPs and high-trust businesses after identifying a demand for content marketing strategies [2]. Group 2: IP Incubation System - Vikki emphasizes that the essence of IP is "people selling products rather than products selling people," focusing on building trust barriers and reducing transaction costs [3]. - She developed two core products: an annual membership service that evolved from a short-term training camp into a comprehensive system including video training and community support, and a deep accompaniment service that helps users navigate the entire IP business growth process [3]. Group 3: Role of Xiaoetong - Xiaoetong serves as a critical tool in Vikki's business model, facilitating user retention, value accumulation, and a commercial closed loop [4]. - The platform enhances private domain operations by enabling a layered community management model, which maintains high engagement with 14,000 friends through shared goals and standardized processes [4]. Group 4: Future Vision - Vikki's future plans focus on continuous optimization of the IP incubation system and dedicating 30%-40% of team time to foundational skill development, emphasizing that "IP is the compound interest of time" [5]. - The article concludes that Xiaoetong will continue to support entrepreneurs in navigating sustainable growth paths in the new business era, promoting stories that prioritize genuine value over quick success [5].