被“愤怒诱饵”套牢的打工人：那些让你越刷越气的视频，谁在赚钱？

Core Viewpoint - The article discusses the phenomenon of "rage bait," a content strategy designed to provoke anger and engagement among viewers, particularly in the workplace context, highlighting how it exploits emotions for profit [2][5][18]. Group 1: Definition and Characteristics of Rage Bait - Rage bait is not merely about venting frustrations; it is a deliberately crafted content form aimed at inciting anger and maximizing viewer interaction [2][5]. - Unlike simple complaints or clickbait, rage bait focuses on emotional manipulation to drive engagement rather than conveying the truth [5][12]. Group 2: Reasons Why Workers Are Most Vulnerable - Workers often experience heightened emotions after a long day, making them susceptible to content that portrays workplace injustices [7][10]. - The inherent competition and perceived unfairness in the workplace amplify feelings of resentment, making individuals more likely to engage with content that resonates with their experiences [8][10]. - Platforms prioritize content that generates high interaction, leading to a cycle where angry viewers are shown more rage-inducing content [11][12]. Group 3: Common Tactics of Workplace Rage Bait - Tactic 1: "Outrageous Boss Universe" - Content that highlights extreme and shocking behavior from employers, often lacking context [14]. - Tactic 2: "Using Isolated Incidents as Industry Truths" - Videos that generalize extreme cases to suggest widespread issues within an industry, fostering a sense of hopelessness among viewers [15][16]. - Tactic 3: "Anger-Packed Selling" - Content that first incites anger and then offers solutions, such as courses or products, capitalizing on the viewer's emotional state [17][19]. Group 4: Monetization of Viewer Anger - The emotional engagement from viewers translates into increased content visibility and interaction, benefiting both platforms and content creators through advertising and monetization opportunities [18][19]. - Viewers contribute their time and attention, which could be better spent on personal development, while inadvertently boosting the performance metrics of content creators [19][20].