旅游计次票密集 “上新”！一票串联交通文旅 激活冬季消费新引擎

Core Viewpoint - The introduction of cross-province travel tickets by railway departments aims to enhance winter tourism and promote the integration of cultural tourism and transportation, effectively boosting the ice and snow economy [1][3]. Group 1: Cross-Province Travel Tickets - The railway departments in Northeast China have launched cross-province travel tickets that cover 14 stations, allowing travelers to explore popular ice and snow destinations in Heilongjiang, Jilin, and Liaoning provinces [3]. - The travel tickets are designed for "flexible counting, efficient convenience, and cost-effectiveness," enabling travelers to purchase tickets once and use them for multiple segments over a validity period of 15 days [1][3]. Group 2: Promotion of Tourism Consumption - New versions of travel tickets have been introduced in various regions, including Hainan, Hunan, Shandong, and the Yangtze River Delta, allowing for flexible combinations of multiple segments, making them more economical than purchasing individual tickets [6]. - Specific travel ticket products such as "Hainan Island Tour" and "Charming Xiangxi Free Travel" cover numerous stations, enhancing accessibility for tourists [8]. Group 3: Scenic Area Initiatives - The launch of travel tickets is linked with initiatives like the free admission policy at the Lingyin Feilai Peak Scenic Area, which aims to reduce the cost of in-depth travel experiences for visitors [11]. - The integration of travel tickets with scenic area promotions is expected to activate diverse consumption in dining, accommodation, and attractions along the travel routes [13]. Group 4: Market Response - Since the introduction of the "Charming Xiangxi Free Travel" ticket in October last year, over 6,000 tickets have been sold by the end of October this year, indicating a positive market response [13].