Core Viewpoint - The aging population has become a significant customer base in the tourism market, especially during off-peak seasons, prompting various scenic spots to implement "age-friendly" modifications to enhance the travel experience for elderly tourists [1][6]. Group 1: Age-Friendly Modifications - Scenic areas are adding accessible facilities such as ramps, barrier-free toilets, and emergency alarm systems in key areas to cater to the mobility and fatigue issues faced by elderly visitors [3][6]. - In Yinchuan, the Xixia Tombs, which will be listed as a World Heritage Site by July 2025, is undergoing comprehensive upgrades to improve the experience for elderly tourists [1][6]. - Tourist service centers are establishing green channels for elderly visitors to reduce waiting times and provide free wheelchairs for their convenience [5]. Group 2: Transportation and Digital Accessibility - The Ministry of Culture and Tourism and the Civil Aviation Administration have launched an action plan to enhance airport facilities for elderly travelers, encouraging airlines to offer services like dedicated resting areas and special meal options [8]. - There is a need to address the digital challenges faced by many elderly individuals regarding online booking and ticket purchasing, while also preserving traditional travel methods [9][11]. - Many scenic spots, such as the Summer Palace, have implemented free admission policies for seniors aged 60 and above, allowing them to enter using just their ID cards [11]. Group 3: Emerging Trends in Elderly Tourism - The elderly tourism market is expected to exceed 1 trillion yuan, with over 100 million elderly individuals projected to have high travel rates by the end of the 14th Five-Year Plan [26]. - The demand for diverse and personalized travel experiences among elderly tourists is increasing, moving away from traditional travel styles [18][25]. - Destinations like Wushi Village in Zhejiang are focusing on slow travel and wellness tourism, attracting a significant number of elderly visitors [21][23]. Group 4: Technological Integration - The use of digital technology is being leveraged to provide more convenience for elderly travelers, with examples of AI-driven platforms offering personalized travel itineraries and voice-guided tours [15][17]. - The integration of smart tourism solutions is seen as a way to assist elderly tourists in navigating their travel experiences more effectively [15][17]. Group 5: Market Potential and Recommendations - The tourism industry is encouraged to categorize and study the elderly demographic to tailor products and services that meet their specific needs [29]. - The development of local tourism scenes and the enhancement of cultural, artistic, and recreational projects are essential for providing more travel options for the elderly [29].
徒步、读诗、康养……“适老化”升级大有潜力 冬日银发文旅市场暖意融融
Yang Shi Wang·2025-12-05 07:54