Core Insights - The report from Tongcheng Travel indicates a significant increase in search interest for "New Year" and "cross-year" keywords, with a month-on-month rise exceeding 280% [1][2] - Overall booking activity for flights, hotels, and homestays during the New Year holiday has increased by nearly 30% compared to the same period last year [1][2] Travel Trends - The top 10 popular scenic spots for the New Year holiday include Beijing Universal Resort, Zhuhai Chimelong Ocean Kingdom, Harbin Ice and Snow World, and Laojun Mountain Scenic Area, with theme parks occupying four of these spots [1][2] - There is a growing demand for temple visits for New Year blessings, with Suzhou Hanshan Temple, Hangzhou Lingyin Temple, and Shanghai Longhua Temple receiving increased attention, showing an overall interest increase of over 80% [1][2] - The implementation of a free admission policy at Lingyin Temple is expected to boost visitor numbers for New Year blessings [1][2] Popular Destinations - The report highlights popular ice and snow tourism destinations, including Meili Snow Mountain in Yunnan, Gongga Snow Mountain in Sichuan, Yulong Snow Mountain in Yunnan, and Dagu Glacier in Sichuan, all making it to the top 20 list [1][2] - The trend for warm-weather escapes is also prominent, with a 36% month-on-month increase in flight bookings from major cities like Beijing and Tianjin to popular warm destinations such as Sanya, Haikou, Kunming, Guangzhou, and Xiamen [1][2]
同程旅行：元旦假期避寒游和冰雪游依旧是主流