《疯狂动物城2》大把吸金：4D电影票加价47%交易、胡萝卜录音笔5分钟售罄

Core Insights - "Zootopia 2" has become the highest-grossing imported animated film in Chinese history, with a total box office of 2.304 billion yuan as of December 5, surpassing the previous record held by the original "Zootopia" which earned 1.538 billion yuan [1][3] - The film's success has sparked a surge in 4D cinema experiences, merchandise sales, and cross-industry collaborations, indicating a robust demand for IP-related products and experiences [1][11] Box Office Performance - "Zootopia 2" achieved a box office of 1.46 billion yuan during its opening weekend, breaking multiple records for IMAX screenings in China [3] - The film's opening day saw a 66.5% share of the total box office, highlighting its popularity among audiences [1] 4D Cinema and Experience - The 4D screenings of "Zootopia 2" have been sold out, with ticket prices increasing by 47% from the original price of 109 yuan to 160 yuan [5] - The immersive experience of 4D screenings, which includes sensory effects like wind and seat vibrations, has been compared to theme park rides, enhancing audience engagement [3][5] Merchandise and Cross-Industry Collaborations - Over 70 brands have collaborated with "Zootopia 2," with significant sales in merchandise such as the carrot recording pen and plush toys, which sold out within minutes [1][11] - Major brands like Luckin Coffee and Miniso have launched co-branded products, contributing to the film's merchandising success [11][22] Marketing and Audience Engagement - Disney's marketing strategy included early promotional content and collaborations with local artists, which helped build anticipation and engagement before the film's release [6][8] - The film's themes resonate with Chinese audiences, particularly the relatable storylines and character dynamics, which have driven emotional connections and increased viewership [5][6] Future of IP Economy - The success of "Zootopia 2" reflects a growing trend in the IP economy, where cross-industry collaborations are becoming more prevalent, indicating a strong consumer demand for brand and cultural recognition [24] - The film's performance has prompted further investments in IP-related ventures, such as Wanda's acquisition of a stake in 52TOYS, highlighting the potential for growth in the merchandise and experience sectors [23]