五粮液(000858.SZ)：拟开展2026年中央广播电视总台“和美好礼”品牌传播项目

Core Viewpoint - Wuliangye (000858.SZ) aims to enhance its brand influence and competitiveness through a partnership with China Central Television (CCTV) for the "He Meijiao" brand promotion project in 2026, with a total budget of 630 million yuan (including tax) [1] Group 1 - The project includes collaboration on CCTV's 2026 "Strong Country Brand" initiative, making Wuliangye a partner [1] - Wuliangye will be the exclusive interactive partner for the "He Meijiao" segment of the 2026 Spring Festival Gala [1] - The company will also participate as an interactive partner for the "He Meijiao" segment of the 2026 Mid-Autumn Festival Gala and other major sports events [1]