2025国际汽车设计论坛圆满举办 中国汽车设计话语体系研究再升维

Core Viewpoint - The "2025 International Automotive Design Forum" held in Shanghai focuses on the development of "Chinese Design, Global Aesthetics" and the release of the "Research White Paper on Chinese Automotive Design Discourse System (Third Edition)" [1] Group 1: Event Overview - The forum gathered influential figures from various sectors including production, academia, research, media, and enterprises to discuss automotive design [1] - The event highlighted the importance of integrating global perspectives with local insights in automotive design [1] Group 2: Company Contributions - Geely shared its "Nine Principles of Design" and various research initiatives such as "Chinese Color Geely Blue," "Chinese R-Corner," and "Chinese Comfortable Cabin Experience Research" [1] - These contributions aim to transition Chinese automotive original design from broad exploration to precise focus, solidifying theoretical foundations [1] Group 3: Global Design Strategy - Geely has established five global design centers located in Shanghai, Ningbo, Milan, Gothenburg, and Coventry, effectively merging global vision with Eastern wisdom [1] - This strategic approach enhances the brand's design capabilities and creates a robust design moat for upward brand development [1]