Core Viewpoint - The partnership between 喜相逢集团 (Xiangxiang Group) and 哈啰租车 (Hello Car Rental) aims to enhance the car rental business through a co-branded store model in designated cities in China, leveraging both companies' strengths to improve user experience and operational efficiency [1][2]. Group 1: Partnership Details - 喜相逢集团's indirect wholly-owned subsidiary, 喜相逢融资租赁集团有限公司, signed a business cooperation agreement with 哈啰租车 on December 5, 2025 [1]. - The collaboration will initially launch in ten cities, including Hangzhou, Hefei, Wuhan, Guiyang, Xi'an, Nanjing, Nanning, Nanchang, Changsha, and Zhengzhou [1]. - The co-branded stores will integrate both "哈啰租车" and "喜相逢" brand images, combining online and offline resources [1]. Group 2: Strategic Implications - The board believes that the partnership will combine the operational experience and offline vehicle resources of 喜相逢集团 with the online platform traffic advantages of 哈啰租车 [2]. - This collaboration aligns with 喜相逢集团's strategic plan to continuously develop automotive-related services [2]. - The partnership is expected to positively impact the future business development and financial status of 喜相逢集团 [2].
喜相逢集团(02473)附属与哈啰租车签订业务合作协议 拟于指定城市以“联名店”模式开展汽车租赁业务合作