广告营销板块12月5日跌4.55%，引力传媒领跌，主力资金净流出3.02亿元

Core Viewpoint - The advertising and marketing sector experienced a decline of 4.55% on December 5, with Inertia Media leading the drop, while the overall Shanghai Composite Index rose by 0.7% and the Shenzhen Component Index increased by 1.08% [1]. Group 1: Market Performance - The Shanghai Composite Index closed at 3902.81, up 0.7% [1]. - The Shenzhen Component Index closed at 13147.68, up 1.08% [1]. - The advertising and marketing sector saw a net outflow of 302 million yuan from major funds, while retail investors contributed a net inflow of 348 million yuan [2][3]. Group 2: Individual Stock Performance - Inertia Media (603598) closed at 18.39, down 3.01% with a trading volume of 363,900 shares and a transaction value of 674 million yuan [2]. - New China Capital (002264) closed at 8.97, up 4.79% with a trading volume of 1,103,500 shares and a transaction value of 978 million yuan [1]. - Easy Point (301171) closed at 37.40, up 2.05% with a trading volume of 542,300 shares and a transaction value of 2.017 billion yuan [1]. Group 3: Fund Flow Analysis - Easy Point (301171) had a net inflow of 89.31 million yuan from major funds, while retail investors had a net outflow of 16.6 million yuan [3]. - New China Capital (002264) saw a net inflow of 38.49 million yuan from major funds, but a net outflow of 24.84 million yuan from speculative funds [3]. - Three People (605168) experienced a net inflow of 11.29 million yuan from major funds, with a significant net outflow of 19.60 million yuan from retail investors [3].