上海门店“强制租客退租”？魔方公寓：正进行房源结构战略性优化，新门店同步拓展

Core Viewpoint - The recent closure of the Shanghai Xizang South Road store of Mofang Apartment has raised concerns among tenants, with some alleging forced eviction and demanding compensation. However, Mofang Living Service Group clarified that the closures are part of normal lease expirations and strategic optimization, not indicative of financial distress [2][15]. Group 1: Store Closures and Tenant Reactions - Mofang Apartment has requested tenants to vacate the Xizang South Road store by December 31, 2025, leading to speculation of a "collapse" or "runaway" situation among netizens [2]. - The company confirmed that the closure is due to lease expiration and strategic optimization, denying any impact on overall operations [2][15]. - The Xizang South Road store, which offers 203 one-bedroom units, is part of a government-regulated affordable housing initiative [4]. Group 2: Operational Model and Financial Performance - Mofang's operational model includes direct management of properties and a franchise management model, allowing for flexibility in property management [3]. - As of October 2025, Mofang operates over 84,300 units across more than 280 locations, with a national occupancy rate exceeding 90% [2]. - The company reported revenues from its direct management model of 9.13 billion, 13.9 billion, and 16.26 billion yuan from 2020 to 2022, indicating a strong reliance on this model for income [17]. Group 3: Strategic Adjustments and Future Plans - The closures are described as a strategic contraction due to high initial costs and underperforming financial data in certain locations, rather than a sign of financial instability [15]. - Mofang is actively expanding, with new projects planned in key regions such as the Yangtze River Delta and the Greater Bay Area, including several new store openings [16]. - The company is also in the process of capital operations, having initiated a listing process in 2022, although this has been paused [16][17].