YILI(SH:600887) Xin Hua Wang·2025-12-05 09:45Core Insights - Yili Group has entered the 4.0 phase of industrial tourism, focusing on digitalization and immersive experiences, aiming to set a new benchmark in industrial tourism with appealing, substantial, engaging, and shareable experiences [2][3] - Yili has maintained its position as the leading dairy company in Asia for 12 consecutive years and ranks among the top five globally, with its industrial tourism segment receiving numerous accolades [2] - The total number of visitors to Yili's global industrial tourism has surpassed 310 million [2] Group 1 - The Yili Modern Smart Health Valley, operational since 2022, marks the full launch of the 4.0 chapter in industrial tourism, covering an area of 120 square kilometers and integrating various cultural and technological resources [3] - The facility includes a global manufacturing benchmark base capable of producing over 7,000 tons daily, serving as a key attraction for visitors interested in advanced dairy technology [3] - Yili's industrial tourism has developed a distinctive cultural tourism system, incorporating artistic aesthetics into production line scenes to create visually appealing experiences [3] Group 2 - Utilizing a "1+N" content model and interactive technologies like AI and VR, Yili has created engaging and educational content tailored to different audience segments, including children, youth, and entrepreneurs [3] - The company aims to deepen the integration of culture and tourism, with a mission to effectively communicate the stories of grassland culture and Chinese dairy culture [3] - Yili plans to showcase the quality and achievements of Chinese dairy through experiential projects like "Exploring Yili's Global Supply Chain" for both domestic and international visitors [3]