辽京农业合作对接活动在京举行 共探品牌强农新路径

Core Insights - The event aims to deepen agricultural resource collaboration between Beijing and Liaoning, promoting regional public brand co-construction and efficient production-sales connections [1][2] Group 1: Event Overview - The "Liaoning-Beijing Agricultural Cooperation Exchange Activity" was held in Beijing, co-hosted by the Liaoning Provincial Department of Agriculture and Rural Affairs and the Beijing Agricultural and Rural Bureau [1] - Over a hundred representatives from government, research institutions, leading enterprises, financial institutions, and buyers from both regions attended the event to discuss high-quality agricultural development [1] Group 2: Activities and Outcomes - The Liaoning delegation visited JD Group headquarters to learn about e-commerce operations and engaged in on-site negotiations with over 150 buyers at Beijing's Xinfadi wholesale market, promoting local specialty products such as Panjin rice and Donggang strawberries [2] - A centralized promotion event at Liaoning Building facilitated further connections between 23 agricultural enterprises from Liaoning and Beijing buyers, resulting in broad supply and sales cooperation intentions [2] Group 3: Strategic Context - The event aligns with national strategies for rural revitalization and the construction of a strong agricultural nation, emphasizing "brand strengthening agriculture" as a core path for agricultural modernization and industrial prosperity [2] - The deep integration of enterprise self-brands with regional public brands is deemed crucial for resource integration, enhancing overall industry value, and transforming local advantages into market competitiveness [2]