Group 1 - The core viewpoint of the articles highlights the increasing demand for diverse and personalized travel experiences among elderly tourists, who now represent over 20% of the total tourism population in China [1][3] - In Wushi Village, Zhejiang, the unique offerings such as traditional homestays and activities like wild vegetable foraging and handmade tofu making cater specifically to the preferences of older travelers, indicating a shift from traditional tourism methods [1] - Wushi Village is projected to receive over 1 million visitors in 2024, with an estimated 130 million visitors in 2023, of which 70% are elderly tourists, showcasing the growing market segment [1] Group 2 - The emergence of concepts like slow travel, micro-vacations, and wellness tourism reflects the evolving needs of elderly travelers, who are seeking more suitable travel experiences [3] - In Huangshan, a travel base has introduced integrated medical and wellness services, allowing elderly visitors to engage in activities such as tea mountain hiking and poetry reading, rather than merely visiting tourist attractions [3]
从 “走马观花” 到 “深度慢享”:银发旅游迭代升级 激活新消费场景
Yang Shi Wang·2025-12-05 09:54