2025巨量引擎OEGC大会重磅升级：以长效增长之名，邀你“ALIVE PLAY”

Core Insights - The Chinese gaming industry is expected to continue its strong growth into 2025, entering a phase of "premiumization" with a year-on-year growth of 14.08% in the first half of the year, driven by top-performing products like "Honor of Kings" and "Endless Winter" [1][3] - Content innovation and sustained operations are becoming critical variables for product lifecycle and profitability, as the industry faces both opportunities and challenges at the intersection of structural transformation and technological innovation [1][4] Group 1: Industry Trends - Three major trends are emerging: premiumization as a foundation, longevity empowerment, and AI-driven breakthroughs [3] - The market size for China's gaming IP is projected to reach 275.4 billion by 2025, with original IPs contributing 135.4 billion, highlighting the industry's shift towards premium content [3] - High-quality content is no longer an added advantage but a necessity for market entry, as evidenced by the strong user engagement metrics of long-standing games [3][4] Group 2: AI Integration - AI technology is becoming a key force in overcoming challenges in long-term operations, with 79% of developers expressing a positive attitude towards AI applications [4] - AI is being integrated across the entire industry chain, enhancing content production efficiency and user insights, thereby supporting premiumization and longevity [4] Group 3: OEGC Conference Developments - The 2025 OEGC conference will undergo significant upgrades in scale, track, and content, reflecting the industry's need for sustainable growth solutions [5][6] - The conference will include a focus on mini-games, which have a market size nearing 40 billion and over 490 million monthly active users, integrating them into the main agenda to explore new growth opportunities [7] - The theme "ALIVE PLAY" emphasizes the importance of sustaining growth and enhancing user experience through immersive and intelligent gameplay [8][9] Group 4: Conference Agenda - The conference will cover six dimensions: technology innovation, content marketing, social and content-driven growth, and AI as a new growth engine [9][11] - The agenda aims to provide actionable insights and solutions for long-term growth, addressing the industry's shift towards refined, user-centered operations [9][10]