Core Viewpoint - The company "Encounter Little Noodles" faced a significant decline in stock price on its first day of trading, dropping nearly 30% and closing at 5.20 HKD per share, resulting in a market capitalization of 3.696 billion HKD [1][2]. Group 1: IPO and Initial Performance - Encounter Little Noodles raised approximately 22 million USD (around 171 million HKD) from five cornerstone investors during its IPO [3]. - The company was valued at 3 billion CNY prior to its listing and has expanded its store count from 133 to 360 between the end of 2022 and the end of 2024, with plans to reach 451 stores by mid-2025 [3][4]. Group 2: Financial Performance - The company reported revenues of 418 million CNY, 801 million CNY, and 1.154 billion CNY for the years 2022, 2023, and 2024, respectively, achieving a compound annual growth rate of approximately 66% [4]. - Net profits for the same years were -35.973 million CNY, 45.914 million CNY, and 60.700 million CNY, indicating a turnaround to profitability in 2023 [4]. - In the first half of 2025, the company generated 703 million CNY in revenue, a year-on-year increase of 33.8%, with net profit rising by 95.8% to 41.83 million CNY [4]. Group 3: Market Position and Challenges - Encounter Little Noodles holds a market share of 0.5% among the top five Chinese noodle brands, which collectively account for only 2.9% of the market [4]. - Despite revenue growth, the average order value has declined from 36.1 CNY in 2022 to 32 CNY in 2024, indicating a decrease in customer spending [4][5]. - The company has experienced a decline in same-store sales, with a drop of 3.1% for direct-operated restaurants and 2.9% for franchised restaurants in 2025 [5][6]. Group 4: Profitability and Strategic Focus - The operating profit margins for direct-operated restaurants in first-tier and new first-tier cities were -8.4%, 12.2%, 12.6%, and 14.1% from 2022 to the first half of 2025, while second-tier and lower cities showed higher margins [7]. - The company is currently focused on transitioning from a growth model reliant on financing to a sustainable profit-driven business model [7].
遇见小面上市首日暴跌近30%，扩张背后同店销售额连年下滑