凝聚发展共识 开启复兴新篇

Core Viewpoint - The 2025 Fenjiu Global Distributor Conference emphasized the strategic direction and achievements of Fenjiu during the 14th Five-Year Plan, aiming to enhance the company's development and the overall industry structure [1][8]. Group 1: Strategic Focus - The second phase of the Fenjiu Revival Program will focus on "emotional resonance, mutual achievement, and co-creation with consumers," aiming to redefine the understanding of consumers, the market, and the company itself [3]. - The company plans to expand traditional marketing and create benchmarks for consumer satisfaction, targeting national, youthful, and international markets through collaborative efforts in various cultural and market aspects [3][4]. - The year 2026 is highlighted as a transformative year for Fenjiu's business model, emphasizing collaboration with consumers and the integration of traditional and modern elements [3][4]. Group 2: Marketing and Collaboration - Fenjiu will implement a marketing strategy that prioritizes stability and collaboration with distributors, enhancing brand synergy and market expansion [4]. - The company aims to foster a culture of innovation and deepen internal reforms to embrace development opportunities and achieve mutual benefits with partners [4][7]. - The conference recognized outstanding distributors and personnel, reinforcing the commitment to the Fenjiu Revival Program and enhancing brand influence and market competitiveness [6][7]. Group 3: Product Innovation - The launch of the "Qinghua Fenjiu 25·Huashen Ling" product, inspired by cultural elements, represents a blend of traditional craftsmanship and modern aesthetics, showcasing Fenjiu's innovative approach [7]. - The company has made significant achievements in brand building, market expansion, product innovation, and cultural heritage during the 14th Five-Year Plan, establishing itself as a model for high-quality development in the Chinese liquor industry [8].