福特中国陈晓波：整合两大网络，再造“一个福特”

Core Viewpoint - Ford has rapidly transformed its operations in the Chinese market by establishing the Ford Automotive Sales Service Company, which has integrated marketing, sales, and service for all Ford passenger cars and trucks in China within two months [1][2]. Group 1: Company Transformation - The new Ford Automotive Sales Service Company aims to unify the management of all passenger cars, trucks, and imported vehicles in China to enhance operational efficiency [2][3]. - The integration allows consumers to see the full range of Ford models in a single showroom, which was not possible before due to the previous division between different dealerships [1]. - The company is undergoing a "system reboot" to realign its brand, product, and service philosophy, with a focus on preparing for a series of new product launches by 2026 [1][5]. Group 2: Market Strategy - The transformation is driven by a sense of urgency due to the rapid development of the electric vehicle market in China, with Ford's CEO expressing concerns about the company's future if it fails to adapt [2]. - Ford has launched a new global brand proposition "Ready Set Ford" along with two strategic models: the all-terrain camping SUV Ford Intelligent Mustang and the dynamic sedan New Mondeo, with the Intelligent Mustang priced between 229,800 and 282,800 yuan [2][4]. - The company emphasizes creating a unique customer experience through channel integration and targeted marketing strategies that resonate with Ford owners [4][5]. Group 3: Product Development - Ford is focusing on developing products that meet the high demands of Chinese consumers for smart and new energy vehicles, leveraging both global and local engineering teams for efficient collaboration [6]. - The company aims to differentiate itself by maintaining high performance standards in vehicle design, particularly in chassis and off-road capabilities, while also incorporating localized features for Chinese consumers [8][10]. - The Intelligent Mustang is designed to offer unique features and experiences, such as multiple driving modes and advanced off-road capabilities, which are not commonly found in competing models [9][10].