Ford Motor(US:F) 2 1 Shi Ji Jing Ji Bao Dao·2025-12-05 10:56Core Insights - Ford's transformation in the Chinese market has been rapid, completing its integration of sales and service operations within two months [1][2] - The establishment of Ford's new sales service company aims to unify brand image and product offerings for consumers in China [2][5] Group 1: Company Strategy - The new Ford sales service company will integrate network channels, marketing, sales management, and after-sales service to enhance operational efficiency [2][3] - The driving force behind this transformation is a deep sense of crisis, as expressed by Ford's CEO, Jim Farley, regarding the rapid development of the electric vehicle industry in China [2][4] - The company has launched a new global brand proposition, "Ready Set Ford," alongside two strategic models, including the all-terrain camping SUV Ford Zhiqu Liemar [2][4] Group 2: Product Development - Ford aims to create a seamless customer experience through channel integration and focuses on delivering high-quality products tailored to specific consumer needs [4][7] - The company has already introduced five new vehicles since September, including special editions and new models, with plans for more products by 2026 [5][6] - Ford emphasizes its core strengths in performance and safety while integrating localized features to meet the demands of Chinese consumers [8][9] Group 3: Market Positioning - Ford's strategy is not to engage in price wars but to maintain brand integrity by focusing on product quality and performance [7][9] - The company aims to differentiate itself by offering unique features and experiences that resonate with consumers, rather than competing solely on price [7][8] - Ford's commitment to off-road capabilities and outdoor driving experiences is a key aspect of its brand identity, ensuring that it meets both urban and adventurous consumer needs [9]