Group 1 - Esprit, a brand that exited the Chinese market in 2020, has announced its return after nearly five years, reflecting changes in consumer preferences and market dynamics [1][2] - The brand plans to open physical stores in major cities such as Hong Kong, Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou, and will also launch on e-commerce platforms [2] - The reopening has generated significant nostalgia among consumers, with many sharing memories and expressing excitement for the brand's return [4][5] Group 2 - Esprit's return is marked by the opening of a flagship store in Hong Kong's FashionWalk, which serves as the first step in its re-entry into the market [2] - The brand's previous exit was due to issues such as outdated designs, inventory problems, and lagging digital transformation, leading to significant losses for its parent company, which is projected to lose HKD 1.172 billion in 2024 [12] - The brand was once a symbol of fashion for consumers born in the 70s to 90s, with a strong cultural impact evidenced by past celebrity endorsements and public events [10][12]
知名品牌官宣回归！5年前退出中国市场！确认来上海，首店开业时风光无限️