外卖“新国标”聚焦哪些热点问题？一组海报看懂

Core Viewpoint - The National Market Regulation Administration has approved a recommended national standard titled "Basic Requirements for Delivery Platform Service Management" to address issues such as "ghost deliveries," irrational competition, and insufficient protection of delivery personnel's rights. Group 1: Merchant Management - Platforms are required to verify merchants' licenses and actual operating environments, marking those that meet conditions with a "dine-in" label [3] - Delivery platforms must conduct random checks on merchant information, with a minimum monthly sampling rate of 5%, to enhance dynamic audits of daily operations [3] Group 2: Promotion Regulations - The standard distinguishes between "platform price promotions" and "merchant price promotions," stating that the costs of platform promotions should be borne by the platform itself and not passed on to merchants or delivery personnel [4] - Platforms must inform merchants of promotional activities at least 7 days in advance, providing adequate preparation time [4] Group 3: Marketing Practices - Merchants' subsidies to consumers cannot be presented as platform subsidies, and exaggerated marketing tactics such as hidden fees or "zero-cost purchases" are prohibited [5] - Platforms must avoid actions that disrupt market price perception and normal order [5] Group 4: Delivery Personnel Rights - Delivery personnel working during public holidays or adverse weather conditions must receive subsidies or work allowances from platforms or partner companies [6] - Platforms and partner companies should not impose penalties on delivery personnel through deductions for delays [6]