Core Insights - Changan Qiyuan A06 has received over 30,000 orders within a month of its launch, but long delivery times have led to customer complaints [2][5][6] - The production capacity constraints at the Changan Ford second factory are the primary reason for the extended delivery times [3][5] - Changan Qiyuan is pursuing a "big product" strategy, aiming for annual sales of 200,000 units for key models, with Qiyuan A06 seen as a potential flagship [7][8] Production and Delivery Issues - The delivery cycle for Qiyuan A06 is currently at least one month due to limited factory capacity, with most vehicles being delivered to customers who placed orders in early November [3][5] - The Changan Ford second factory, which has been modified to produce Qiyuan A06, has a designed capacity of 350,000 units but is currently ramping up to produce 70,000 units annually [3][5] - As of November 30, Qiyuan A06 has accumulated orders exceeding 30,000, indicating a supply-demand imbalance [5] Customer Reactions - Some customers have opted to cancel their orders due to the lengthy wait times, particularly with the impending end of purchase subsidy policies [6] - Changan Qiyuan is exploring solutions to address the delays, including production material guarantees and tax policy support [6] Sales Strategy - Changan Qiyuan's strategy includes the development of "big products" that can achieve sales of over 20,000 units annually, with Qiyuan A06 and other models like Q05 identified as potential candidates [7][8] - The current sales performance shows that while Qiyuan has exceeded 30,000 units in sales for several months, reliance on models like Lumin is insufficient for long-term success [8]
长安启源A06订单超3万辆 但因提车周期长被车主吐槽!多地经销商:店内无现车