没有冠名的热刺球场，怎么变成赚钱机器的？

Core Insights - The commercial value of Tottenham Hotspur Stadium has not diminished; in fact, it is considered more valuable than five years ago, according to Ryan Norris, the club's Chief Revenue Officer [1][7][9] - The stadium is positioned as a global entertainment destination, hosting various events beyond football, which enhances its commercial appeal [2][13] Group 1: Business Model and Revenue Generation - The stadium, with a capacity of 62,000, serves as a multi-purpose venue, attracting diverse audiences and increasing its attractiveness to brands [2][4] - The innovative sponsorship model "The Collective" allows brands to engage in customized activities within the stadium, differentiating it from traditional sponsorship approaches [4][6] - In the 2023/24 fiscal year, the stadium generated total revenue of £126.5 million, with operating profit of £29.2 million, driven by various events including NFL games and concerts [1][14] Group 2: Sponsorship and Naming Rights - Despite ongoing discussions about naming rights, Norris emphasizes that the value of these rights has not decreased and remains a key part of the club's valuation strategy [9][18] - The first partnership under "The Collective" was signed with SIT, which includes extensive activation rights, showcasing the flexibility of the new sponsorship model [6][14] - The club's commercial growth has outpaced competitors, with a reported increase in commercial revenue from £135.2 million in 2019 to £244.7 million in 2024 [14][16] Group 3: Future Growth and Strategy - The club aims to continue double-digit growth in the coming years, leveraging its digital assets and strategic advertising placements to enhance revenue [16][17] - The approach of integrating sports and entertainment operations is seen as a way to elevate the club's valuation and attract future investments [17][18] - Norris indicates that the club is prepared with assets and resources to execute its growth strategy effectively [16][17]